Overview
Buyers see your program through public pages and through Store records tied to your breeder. Keep breeder name, description, and contact paths consistent with Advertisement → Website content (pages, blog, FAQs) and with how you answer inquiries.
What to align
- Kennel and program naming vs. website titles
- Location and contact preferences
- Logo or media used on the public site
- Policies or expectations referenced in applications
- Links to social or external sites you actually monitor
Practical note
If the website says one thing and Store notes say another, buyers notice before you do.