Overview
Advertisement → Website splits Pages (static content), Blog (dated posts), and FAQs (short answers). Use pages for evergreen program information, blog for updates, FAQs for objections and how-to.
Workflow
- Draft in private or unpublished states if available.
- Align contact calls-to-action with Store → Leads.
- Review mobile layout before promoting links.
Practical note
Three blogs and zero updates looks worse than one honest post.