Overview
Store → Leads captures contacts with name, channels, address fields, status, and notes. Treat it as the structured inbox: when a website or ad sends interest here, work the follow-up from the lead row instead of only from memory.
Helpful habits
- Update status and notes after each touch.
- Record how they found you in description or notes.
- Promote qualified people toward applications or customer records.
- Keep phone and email current when buyers reply from a new address.
Practical note
A lead row beats a starred email that scrolls away in a week.