Overview
Ethical breeders produce puppies with a plan, support buyers after the sale, and make decisions based on health, temperament, and long-term breed stewardship.
Key points
- Health test breeding dogs before breeding, not after there is a problem.
- Use contracts that protect both puppy and buyer.
- Screen homes carefully instead of selling to the first person with money.
- Provide age-appropriate socialization and basic handling before puppies leave.
- Stand behind your program with records, education, and lifetime support.
- Take responsibility for dogs you produce if placement fails later.
- Avoid misleading advertising and exaggerated health claims.
Practical note
Good breeders sell puppies. Great breeders own the consequences too.